Long ago television was used by commoners and networked computers were used by programming nerds. The proliferation of digital technology made Internet (computer networks) to offer digital video content and become competitor for TV.
Traditionally cost of television content production and broadcasting is borne by advertisers, viewers and public taxation. Advent of Internet created a new path in the delivery of video content to the viewers. It raised the aspirations of viewers to have 'anytime and anywhere' TV experience. TV no longer is the de facto display medium and other display devices like tablet, personal computer and mobile phone become main contenders. Advertisers aspires to take their product or service to the target audience rather than to the general public at large. Online video delivery platforms are most suited for targeted advertisement.
Digital technology helped to increase number of TV channels, picture resolution, and market penetration. It also helped the Internet to grow leaps of bounds and to become contender for TV. So, digital technology can be seen as a double agent.
Several questions arise in our mind; like, Whether smart phones with with 4G technology can make a dent in traditional TV revenues? and What is the future for the pay TV in the Netflix era? Answers for the above questions can be got from the referenced article [1].
Reference
1. Current Market and Technology Trends in the Broadcasting Sector, Published by IHS Technology, May 2015. (PDF, 81 pages, 724 KB)
Weblink:: http://www.wipo.int/edocs/mdocs/copyright/en/sccr_30/sccr_30_5.pdf
Traditionally cost of television content production and broadcasting is borne by advertisers, viewers and public taxation. Advent of Internet created a new path in the delivery of video content to the viewers. It raised the aspirations of viewers to have 'anytime and anywhere' TV experience. TV no longer is the de facto display medium and other display devices like tablet, personal computer and mobile phone become main contenders. Advertisers aspires to take their product or service to the target audience rather than to the general public at large. Online video delivery platforms are most suited for targeted advertisement.
Digital technology helped to increase number of TV channels, picture resolution, and market penetration. It also helped the Internet to grow leaps of bounds and to become contender for TV. So, digital technology can be seen as a double agent.
Several questions arise in our mind; like, Whether smart phones with with 4G technology can make a dent in traditional TV revenues? and What is the future for the pay TV in the Netflix era? Answers for the above questions can be got from the referenced article [1].
Reference
1. Current Market and Technology Trends in the Broadcasting Sector, Published by IHS Technology, May 2015. (PDF, 81 pages, 724 KB)
Weblink:: http://www.wipo.int/edocs/mdocs/copyright/en/sccr_30/sccr_30_5.pdf
